PROGRAMME

• The challenges OOH faces in Asia
• The acceleration of change due to the digital revolution
• Exploring how OOH as a medium fits into this new media world
• What we have to do to do as an industry to ensure we take advantage of the opportunity
• Investment in insight can drive the business
• Predictions going forward

• Classical objection to OOH's acountability
• Multiplicity of views and approach to measurement
• If ever there was a medium meant for the message
• What measurement is more relevent - upstream or downstream?

EYE is a key player in developing industry standards and best practice

• Demonstrate knowledge of audience mindsets
• Discuss operating in quality environments
• Share ground-breaking insights solutions

• How different media drive sales across advertiser categories
• How it works and why until now it has under-read OOH's contribution
• How OOH advertising works independently & in combination with other media
• Insights for Consumer packaged goods and Retail categories.
• Compelling analysis supporting OOH media investment

• Conventional wisdom has it that the perfect outdoor medium will only allow for 7 words. Anything more will be missed by your audience.
• Never one to contend with long held beliefs, the defiant Tian It sets out to investigate and hopefully, to debunk the myth once and for all.

• OOH Media in China
• Maximising ROI

• The role of OOH in the communication mix
• New ideas and strategies which Coca-Cola is deploying in various out of home formats
• Coca-Cola point of view on future potential of digital OOH and mobile campaigns, in Asia
• Activation strategies, involving OOH components